SaasRise Mastermind Recap - Nov 19, 2025

Learn how to turn SaaS leads into loyal customers with a scalable sales and success system. This guide walks you through the key steps — from building your ABM and content engines to structuring a sales team, tracking core metrics, and driving long-term retention. It’s a practical roadmap to transform your marketing funnel into a predictable, revenue-generating machine.

This week saw major SaaS funding momentum, with over $300M raised across vertical AI and enterprise automation startups. Key rounds included UnifyApps’ $50M Series B, Serval’s $47M, and Starbridge’s $42M to scale AI-native enterprise software. On the M&A front, Atlassian acquired The Browser Company to integrate Arc/Dia’s AI work-browser, and Veeam agreed to acquire Securiti AI for $1.7B. IPO filings remained limited to two tech SPACs. Founders emphasized vertical AI integration, modular product design for exits, and disciplined unit economics as SaaS multiples normalize around 6x TTM revenue.

Explore how to grow ad spend 10–20% per week without breaking performance. You’ll learn when to scale, how to reallocate budgets by channel, refresh creatives, and use attribution tools to maintain profitable CPL and CAC as you push toward multi-channel omnipresence.

This week focuses on tightening every step of your funnel — from ad click to closed deal. Discover how small 25-50% improvements in landing-page performance, lead flow, and sales follow-up can cut CAC by up to 90% and turn ad spend into a scalable growth engine.

Learn how to capture high-intent buyers through Google and Bing search campaigns while building brand authority with LinkedIn Thought Leader Ads. This session covers keyword strategy, bidding, creative setup, and founder-led content that turns awareness into inbound pipeline.

In this article we dive into how to upload and optimize ABM lists for matched audiences across LinkedIn, Meta, Google, and AdRoll — and how to expand reach with high-performing lookalike campaigns. Learn how to improve match rates, enrich contact data, balance precision with scale, and use attribution tools to create true brand omnipresence in your B2B market.