SaasRise Enterprise Mastermind Call Recap Feb 3, 2026

By the time I was 26, my SaaS company was doing $50M in ARR. We had 300 employees, 70,000 paying customers, and we were one of the fastest-growing private companies in America. A year later, we sold for $169M in cash.I’m not telling you that to flex. I’m telling you because I started this business in a college dorm room with a few hundred dollars—and this is the step-by-step playbook of how it actually happened, from the first dollar to a nine-figure exit.

A practical setup guide for building a clean search account structure (brand vs. competitor vs. category), choosing match types intelligently, avoiding the common settings that waste spend, and expanding winning Google campaigns into Bing without doubling your workload.

A step-by-step walkthrough of running thought leader ads the right way—boosting founder/executive content to your ICP, using matched audiences, and turning LinkedIn into a consistent awareness engine that makes outbound and sales conversations easier.

A playbook for layering paid search, matched-audience ads, retargeting, and content distribution into an “always around” presence—so prospects feel like they’re seeing you everywhere and your pipeline becomes more predictable.

This week’s SaasRise masterminds covered outbound execution in 2026 (AI personalization, cold email, and cold calling), brand and ABM foundations for higher-ACV sales, EOS implementation and KPI discipline, and how teams are accelerating product delivery with modern AI dev workflows. The discussions focused on what’s working now, what’s losing effectiveness, and the operating rhythms and tools teams are using to stay consistent while scaling.

EOS has quietly become one of the most widely adopted operating systems for growing companies. If you’re running a SaaS company with anywhere from 10 to a couple hundred employees, there’s a good chance someone on your leadership team has already handed you Traction and said, “We should do this.” And in many cases, they’re probably right.