SaasRise Mastermind Recap - Feb 4, 2026

In this article we dive into how to upload and optimize ABM lists for matched audiences across LinkedIn, Meta, Google, and AdRoll — and how to expand reach with high-performing lookalike campaigns. Learn how to improve match rates, enrich contact data, balance precision with scale, and use attribution tools to create true brand omnipresence in your B2B market.

Most founders don’t struggle with the idea of advertising. They struggle with the execution — how to design the right ads, set up the right campaigns, and make sure they’re reaching the right audience.

If you want to build a predictable growth engine in your SaaS company, there’s one skill that changes everything: learning how to make paid ads profitable. When you understand your unit economics and can generate customers at a cost that fits your CAC and LTV goals, you unlock one of the most powerful growth levers in business.

Outbound email can get you attention. Ads can create awareness. But LinkedIn is where relationships begin — and where prospects start to trust your brand.

The best B2B outbound campaigns today don’t sound like mass marketing. They sound like one human talking to another. And thanks to AI, you can now scale that level of personalization to tens of thousands of prospects — automatically.

If you’ve built your ABM list and started your content machine, you’ve already got the foundation. But now comes the most powerful — and misunderstood — piece of the modern B2B growth playbook: AI-personalized outbound email.