SaasRise Mastermind Recap - Nov 19, 2025

Today’s SaaS founders dove into what’s really working right now — from bringing Google Ads in-house and scaling multichannel outreach, to cleaning up trial data and driving stronger retention. We also touched on smart ways to handle PE conversations, track SEO impact, and pick analytics tools that actually deliver insight without breaking the bank. Here’s what we covered today.

Whether you’re optimizing compensation, refining your go-to-market strategy, or exploring AI’s role in your operations, these insights will help you make smarter, faster, and more strategic decisions for your business.

Catch up on the latest in SaaS and B2B growth. We highlight the biggest SaaS funding rounds, M&A moves, and IPOs shaking up the market. Wrap it all up with key takeaways on building sustainable growth, operational excellence, and adapting playbooks that fit your business stage.

If you want to scale a B2B company today, you can’t rely on luck, brand awareness, or the hope that inbound traffic will magically find you. You need to take control of your market. That means knowing exactly who your ideal customers are, building a list of every company and contact that fits your ideal profile, and surrounding those people with ads, emails, and personalized outreach until your name becomes impossible to ignore.

If you’re in B2B marketing, you already know that Account-Based Marketing (ABM) is the game. But here’s the thing: building a quality account list for a niche ICP—that very specific type of customer that perfectly fits your offer—can be a real pain.

You can’t afford to build your Account-Based Marketing (ABM) lead list with just one or two tools. You need something powerful—something that not only finds people but enriches them with verified, usable data you can actually act on. That’s where Clay comes in.