This week's SaasRise mastermind sessions covered outbound strategy, AI agents, content and paid acquisition, growth and activation, churn, product focus, operational automation, hiring, fundraising, and AI security.
Benchmarks, frameworks, and strategies for reducing churn, improving retention, and maximizing revenue growth across every stage of the customer lifecycle.
The top M&A deals, venture deals, news, and blog posts of the week
June 22, 2026
The SaasRise Mastermind meetings on June 17, 2026, featured discussions among SaaS CEOs and founders on these topics.
This is what we discussed today in the Enterprise SaaS CEO and Founder Mastermind
If you want to scale a B2B company today, you can’t rely on luck, brand awareness, or the hope that inbound traffic will magically find you. You need to take control of your market. That means knowing exactly who your ideal customers are, building a list of every company and contact that fits your ideal profile, and surrounding those people with ads, emails, and personalized outreach until your name becomes impossible to ignore.
If you’re in B2B marketing, you already know that Account-Based Marketing (ABM) is the game. But here’s the thing: building a quality account list for a niche ICP—that very specific type of customer that perfectly fits your offer—can be a real pain.
You can’t afford to build your Account-Based Marketing (ABM) lead list with just one or two tools. You need something powerful—something that not only finds people but enriches them with verified, usable data you can actually act on. That’s where Clay comes in.
If you’re serious about scaling your B2B SaaS business, you’ve got to move past broad targeting and get precise. Spray-and-pray doesn’t work anymore. The real wins come from Account-Based Marketing—ABM for short—where every ad, email, and outreach is laser-focused on a defined list of high-value accounts.
This week on the SaasRise Masterminds, SaaS founders and CEOs shared insights on scaling through competition, optimizing marketing efficiency, and integrating AI responsibly across their organizations. The discussion highlighted real-world strategies for managing growth, improving customer acquisition, and maintaining operational focus in an increasingly complex environment.
Today on the SaasRise Masterminds we had founders and CEOs comparing what’s actually working right now. One member explored acquiring customers from a closing competitor, and workshopped offer structures; another walked through turning Google Ads checklist leads into real buyers via LinkedIn Message Ads, Meta lookalikes, Bing Search, and email enrichment. Teams compared ABM list hygiene, swapped partner network picks, and shared candid lessons on AI adoption—moving from vague “use AI” mandates to role-specific tools, internal champions, and clear guardrails.
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