SaasRise Enterprise Mastermind Call Recap Nov 11, 2025

Based on the Enterprise SaaS CEO Mastermind meeting, six main topics were discussed:

You can join the weekly call on Tuesdays at 10am PT on Zoom.

Topic 1: Bonus Plan Design for Strategic Team Members

• Challenge: Designing a bonus compensation plan for VP of Product and Director of Finance/Operations, both making $165K base salary, to incentivize ARR growth while maintaining profitability
• Advice: Structure 15% of total comp as variable pay ($25K annually), split 50/50 between company performance (revenue/profit) and departmental KPIs. Track monthly, pay quarterly. Consider binary achievement vs. percentage-based payouts. Ensure clear communication about ongoing vs. one-time nature.
  

Topic 2: New User Interface Launch Marketing

• Challenge: Launching rebuilt tech stack with new UI that enables future workflows but has limited immediate customer-facing value. Seeking marketing and messaging strategies for announcement.
• Advice: Create short personal video from founder showing excitement and vision. Use retargeting ads on Meta, LinkedIn, and Google for current/former customers. Consider LinkedIn boosted posts to matched audiences. Focus on selectivity and emotional connection rather than technical details.
  

Topic 3: Lead Generation for Enterprise Sales

• Challenge: Finding companies in industrial materials/telecom sectors that have already recognized need for change, with contracts ranging $50K-$250K annually
• Advice: Explore Clay.com for building ABM lists and tracking job changes, GraphIQ.AI for company/contact/news database, UserGems for job change alerts, and Ample Market for automated sequences
  

Topic 4: Software Testing and Documentation Automation

• Challenge: Looking for AI tools to automate software documentation and general use case testing beyond unit testing (which is already handled by GitHub)
• Advice: Consider multi-step automation approach with separate tools for code testing, use case generation, and build validation. One participant offered to share their team's automation testing strategy involving AI tools for writing use cases and automated build processes.
  

Topic 5: AI Development Tools and Coding

• Challenge: Understanding current AI coding capabilities and best practices for software development
• Advice: Use Claude Code with tool calls, MCP servers, and sub-agents. Leverage Supabase MCP server for backend access, EXA for web/code search, Linear for project management, and ref.tools for documentation. Current AI development can achieve 4-5x productivity gains.
  

Topic 6: Industry AI Adoption Trends

• Challenge: Understanding the current state of AI integration across the tech industry
• Advice: AI messaging and integration has become ubiquitous - every company at major tech events now incorporates AI into their messaging and purpose, representing a major shift from 2-3 years ago when companies were just figuring out AI applications.
  

Here are the tools recommended during today's Enterprise SaaS Mastermind call:

Lead Generation & Sales Tools:

• Clay (Clay.com) - For building ABM lists, enriching prospect data, and tracking job changes with automated workflows
• GraphIQ (GraphIQ.AI) - Database of companies, contacts, and news with advanced filtering capabilities
• UserGems - Alerts when people change jobs, useful for timing outreach
• Ample Market - Shows job changes and automates follow-up sequences
• Apollo - Contact database with API access and pay-per-query pricing model

AI Development Tools:

• Claude Code - Primary AI coding tool with tool calls and sub-agents
• Supabase MCP server - Provides backend database access for AI development
• EXA - Web and code search functionality
• Linear - Project management and tracking organization
• ref.tools - Up-to-date documentation access
• GitHub - Unit testing (already in use)
• Gemini - AI coding assistance
• Claude - Code documentation

Marketing Tools:

• Meta retargeting ads - For reaching current/former customers
• LinkedIn boosted posts - Targeted to matched customer audiences
• Google retargeting - Website visitor remarketing

Other Tools:

• Forbes Council - Mentioned but not recommended due to limited value