Lesson 4 of 30: Build Your ABM Lead List 🏢

This week's SaaS growth lesson is relevant to any mid-market or enterprise B2B firm where the ACV is $1k to $1M+. The higher the ACV — the more this type of ABM marketing strategy will be effective for you.

If you get value from this video and aren't already a member, we invite you to apply to join the community at SaasRise (for SaaS CEOs/Founders) or GrowthRise (for B2B Marketing & Sales Leaders).

This is just a sampler for our upcoming live 16 week Done-With-You B2B SaaS Growth Program.

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It’s a safe bet that if your ACV is $5k+ —> a combination of outbound prospecting (done properly at scale) and matched audience ads + retargeting ads will work very well for scaling your revenue.

In the video, we cover how to use various lead prospecting tools like Apollo and Instantly to build a list of nearly everyone your target market — which you can then use to start outbound prospecting campaigns and do matched audience ads — making your brand omnipresent within your target marketing in a matter of months — rapidly increasing market awareness and sales volume.

I guide you through the process of creating your ABM lead list, utilizing strategies like email, LinkedIn, cold calling, and voicemail drops to reach prospects to become omnipresent in your target market. I emphasize the importance of personalized invitations and high-quality content to convert strangers into known clients.

Homework: Build a comprehensive ABM leads list using the tools mentioned and prepare for outbound prospecting and matched audience ads.

Here’s exactly how to build a list of nearly everyone in your target market – so you can show targeted ads and send high-value emails to your audience that drive predictable and scalable SaaS revenue growth.

The summary of it all is to build a comprehensive target market list using Apollo, Instantly, ListKit – and about 13 other tools we’ll tell you about below – then use those leads to show matched audience ads and outbound market education sequences. The full how-to video and article is below, so keep reading.

I hope this is helpful!

We'll see you next time with more killer SaaS growth and scaling content.

In the meantime, check out our upcoming live 16 week Done-With-You B2B SaaS Growth Program, designed to be the best program for scaling B2B SaaS firms from $1M to $100M in ARR by building a predictable revenue machine and combining ABM lead list building with AI personalized outbound with scalable digital advertising.

The next cohort of the B2B Growth Program is starting soon - apply here to join us.

All the best,
Ryan

Ryan Allis, CEO & Founder

SaasRise - The Community for SaaS CEOs & Founders

www.saasrise.com |  Austin, TX

P.S. - Be sure check out GrowthRise, our new mastermind community for B2B Marketing & Sales Leaders at www.growthrise.com where we teach how to rapidly scale up revenue within a B2B firm. Send your Head of Marketing, Growth, or Sales to join us and we'll take good care of them!

About the Author:
Ryan Allis is the CEO and co-founder of SaasRise, the community for SaaS CEOs & founders, and GrowthRise, the comunity for B2B Marketing & Sales Leaders. Ryan founded and grew iContact as CEO to $50M ARR, sold it for $169M, and has an MBA from Harvard Business School. Today, Ryan coaches SaaS CEOs in rapidly scaling up revenue, building their teams, and achieving $100M+ exits. He's coached and guided the CEOs of high growth B2B SaaS firms like Instantly, Clearstream, Seamless, Tatango, RNL, RXNT, Sojern, and many others.