Lesson 3 of 30: SaaS Marketing Strategy Setup 📈
Discover our B2B SaaS marketing philosophy that turns targeted leads from strangers to evangelists. See how to convert prospects within your ICP into customers who actively refer others.
In this SaaS growth lesson, I cover our philosophy of B2B SaaS marketing, turning a targeted lead within your ICP from a sales prospecting tool who begins as a stranger into a long-term customer (an evangelizer) who over time refers many others.
Not yet a member? We invite you to apply to join the community at SaasRise (for SaaS CEOs/Founders) or GrowthRise (for B2B Marketing & Sales Leaders).
This is just a sampler for our upcoming live 16 week Done-With-You B2B SaaS Growth Program.
I go over the essential concepts of funnels, AAARRR metrics, and introduce the AIDARE formula. I also discuss how to target the right audience, convert strangers into loyal customers, and achieve over 100% net revenue retention through a land and expand customer success motion.
Finally, I go through the SaaS marketing checklist and cover 50 steps to accelerate growth. Enjoy the guide to the SaasRise philosophy of marketing.
We'll see you next time with more killer SaaS growth and scaling content.
In the meantime, check out our upcoming live 16 week Done-With-You B2B SaaS Growth Program, designed to be the best program for scaling B2B SaaS firms from $1M to $100M in ARR by building a predictable revenue machine and combining ABM lead list building with AI personalized outbound with scalable digital advertising.
The next cohort of the B2B Growth Program is starting soon - apply here to join us.
All the best,
Ryan
Ryan Allis, CEO & Founder
SaasRise - The Community for SaaS CEOs & Founders
www.saasrise.com | Austin, TX
P.S. - Be sure check out GrowthRise, our new mastermind community for B2B Marketing & Sales Leaders at www.growthrise.com where we teach how to rapidly scale up revenue within a B2B firm. Send your Head of Marketing, Growth, or Sales to join us and we'll take good care of them!
About the Author:
Ryan Allis is the CEO and co-founder of SaasRise, the community for SaaS CEOs & founders, and GrowthRise, the comunity for B2B Marketing & Sales Leaders. Ryan founded and grew iContact as CEO to $50M ARR, sold it for $169M, and earned his MBA from Harvard Business School. Today, Ryan coaches SaaS CEOs in rapidly scaling up revenue, building their teams, and achieving $100M+ exits. He's coached the CEOs of high growth B2B SaaS firms like Instantly, Clearstream, Seamless, Tatango, and many others.