Lesson 12 of 30: Marketing Automation ⚙️
Master CRM automation for SaaS growth. Learn how to streamline lead follow-up, enhance nurturing, and use automation tools effectively in this lesson.
In this SaaS growth lesson, I dive into the world of CRM automation, explaining how it streamlines lead follow-up processes and enhances customer nurturing.
I provide insights on marketing automation tools, best practices for email campaigns, and the importance of timely lead responses.
If you aren't already a member, we invite you to apply to join the community at SaasRise (for SaaS CEOs/Founders) or GrowthRise (for B2B Marketing & Sales Leaders) where you can access to the full course all at once with your membership.
This is just a sampler for our upcoming live 16 week Done-With-You B2B SaaS Growth Program.
Homework: Set up your marketing automation platform by implementing automated sequences for lead follow-up to boost conversion rates and reduce customer acquisition costs.
Make sure you’re following up with your leads at LEAST 10-15 times in the first 30 days with a mix of quality educational thought leadership content, quality reports, case studies, recorded webinars, and short CTA messages that focus on driving the prospect to the next stage of the funnel (demo, purchase, etc.)
We'll see you next time with more killer SaaS growth and scaling content.
In the meantime, check out our upcoming live 16 week Done-With-You B2B SaaS Growth Program, designed to be the best program for scaling B2B SaaS firms from $1M to $100M in ARR by building a predictable revenue machine and combining ABM lead list building with AI personalized outbound with scalable digital advertising.
The next cohort of the B2B Growth Program is starting soon - apply here to join us.
To your growth,
Ryan
Ryan Allis, CEO & Founder
SaasRise - The Community for SaaS CEOs & Founders | www.saasrise.com
GrowthRise - The Community for B2B Marketing & Sales Leaders | www.growthrise.com
Austin, TX
P.S. - Be sure check out GrowthRise, our new mastermind community for B2B Marketing & Sales Leaders at www.growthrise.com where we teach how to rapidly scale up revenue within a B2B firm. Send your Head of Marketing, Growth, or Sales to join us and we'll take good care of them!
About the Author:
Ryan Allis is the CEO and co-founder of SaasRise, the community for SaaS CEOs & founders, and GrowthRise, the comunity for B2B Marketing & Sales Leaders. Ryan founded and grew iContact as CEO to $50M ARR, sold it for $169M, and has an MBA from Harvard Business School. Today, Ryan is the top SaaS CEO coach for rapidly scaling up revenue and achieving $100M+ exits. He's coached and guided the CEOs of high growth B2B SaaS firms like Instantly, Clearstream, Seamless, Tatango, RNL, RXNT, Sojern, and many others.